(Reuters) -Toothpaste maker Colgate-Palmolive cut its annual sales forecast on Friday, in a sign that rising economic uncertainty is squeezing consumer appetite to spend on higher-priced items even in essential categories.

The oral and hygiene products maker, similar to peers in the broader retail industry, has been raising product prices in most of its markets to counter the impact of the Trump administration’s unpredictable trade policies.

This, in turn, has been pushing budget-conscious shoppers further towards lower-priced alternatives, hurting sales of companies such as Colgate.

While prices rose 2.3% during the third quarter, volumes fell 1.9%, compared to a year ago.

Colgate said it continues to expect an impact of about $75 million from tariff-related costs.

The company import

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