At eBay Open 2025, held at Birmingham’s NEC, Suzanne stood on a circular stage in front of more than 4,000 sellers and hundreds of eBay staff. Her message was simple but provocative: AI isn’t an IT project. It’s a business strategy.

“Every conversation about AI should start with the business objective, not the technology,” she told the audience. “If you don’t know where you’re going, the cleverest tool in the world won’t get you there.”

Suzanne’s credibility in this field comes not from coding, but from strategy. Over the past 23 years, she has worked with more than 1,000 SMEs across 60 countries, helping them enter new markets, sharpen competitiveness and build international growth strategies.

Originally from Ballyclare, she began her career with Randox, before managing markets across

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