Banning flavored nicotine products may briefly feel good for Denver’s City Council members who are admirably trying to keep the addictive vape products out of teens’ hands, but the victory will be hollow.

Shutting down the roughly 50 vape shops in Denver won’t be the silver bullet that keeps the next generation of Coloradans from getting addicted to nicotine. It will, however, cost local small business owners their livelihoods and a few hundred employees their jobs. Worse, the ban will give Big Tobacco a pass on responsibility for the harm Juul and Vuse have caused with their misleading advertising and attempts to target America’s youth with their extremely popular tobacco-flavored vape devices.

We too support many laws to keep dangerous and addictive vape products away from kids. We su

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