Delta Air Lines launched a new version of its Delta Concierge artificial intelligence-powered digital assistant this week, expanding the capabilities of the technology that debuted in January at CES, a consumer electronics trade show.

Housed within the Delta app, the October 29 Delta Concierge beta release delivers real-time, personalizes support to SkyMiles Members. Delta SkyMiles is the company’s branded frequent flyer program.

The beta version rolled out first to select SkyMiles Members. Those users will be able to provide Delta with feedback. Delta says that trial users were selected at random.

"We see Delta Concierge as a natural evolution of the digital experience -- a way to create simpler, more personalized, and more intuitive journeys with our customers. By empowering customers

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