LuxExperience B.V., the digital, multibrand luxury group that includes Mytheresa, has agreed to sell The Outnet website to The O Group LLC for $30 million.

The Outnet sells luxury fashion from previous seasons at off-price. It generated net sales of 260 million euros in fiscal year 2025, the company indicated.

The O Group is buying from LuxExperience all of the assets necessary to power The Outnet, including brand rights, customer data, inventory, and the U.S. distribution center, and is also taking control of The Outnet’s workforce in the U.S. and the U.K. The $30 million purchase price is subject to an adjustment based on inventory levels at the time of the closing.

LuxExperience will continue its commercial relationship with The Outnet after closing the deal, meaning it will provide

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