Social network Bluesky, which on Friday announced a new milestone of 40 million users , will soon start testing “dislikes” as a way to improve personalization on its main Discover feed and others.

The news was shared alongside a host of other conversation control updates and changes , which include smaller tweaks to replies, improved detection of toxic comments, and other ways to prioritize more relevant conversations to the individual user.

With the “dislikes” beta rolling out soon, Bluesky will take into account the new signal to improve user personalization. As users “dislike” posts, the system will learn what sort of content they want to see less of. This will help to inform more than just how content is ranked feeds, but also reply rankings.

The company explained the changes ar

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