San Antonio Spurs center Victor Wembanyama's blistering start to the 2025–26 NBA season has driven sharp gains in U.S. television audiences, international interest and league-wide digital engagement, according to data provided to Reuters by the NBA.

Wembanyama and the Spurs drew an average 2.49 million viewers for their national television debut on October 22 against the Dallas Mavericks, up 63 per cent from ESPN's comparable opening-night game a year earlier, the league said.

His next national TV appearance is scheduled for Wednesday, November 5, on ESPN against the Los Angeles Lakers.

In San Antonio, the October 22 Spurs-Mavericks telecast delivered a 7.3 household rating, the highest-rated Spurs regular-season game on ABC, ESPN or TNT in the market since Wembanyama's debut in 2023.

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