NEW DELHI: With the rapid adoption of technology and a growing digitally fluent population, Fast-Moving Consumer Goods (FMCG) companies are increasingly focusing on delivering tech-driven purchasing solutions to rural markets.

"By harnessing AI and smart retail technology, we are not only dedicated to revolutionising the shopping experience but also supporting local economies and livelihoods," said Srinivas Kolluru, Business Head, Ghodawat Retail Pvt Ltd, commenting on the trend.

According to a recent Deloitte-FICCI report, India's retail industry is projected to reach over USD 1.93 trillion by 2030. This growth is fueled by the digitally fluent population and the rapid adoption of technology.

In its endeavour to advance the rural digital transformation, Star Localmart, the country's l

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