The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹8,00,000 each on Dikshant IAS and Abhimanu IAS for publishing misleading advertisements and engaging in unfair trade practices, violating the Consumer Protection Act, 2019.

The orders were issued following complaints from successful UPSC candidates whose names and photographs were used in promotional materials without their consent, falsely claiming credit for their results.

In the case of Dikshant IAS, the CCPA received a complaint from Mini Shukla (AIR 96, UPSC CSE 2021), who stated that her details were misused in the institute’s advertisements claiming “200+ results in UPSC CSE 2021.” The Authority found that Dikshant IAS could provide evidence for only 116 students and had failed to disclose the joint nature

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