Now that Halloween is over, the calendar is pointing to the real holiday season, which runs through New Year’s Day, and a lot of gift and festive spending is ahead as retailers remind Floridians to keep their eyes on local merchants.

The Florida Retail Federation ( FRF ) is advising shoppers, “‘Tis the season to shop local.” The Sunshine State business advocacy group is urging holiday shoppers to focus on stores nearby rather than fixate on buying online or ordering items from outside the area.

“There’s a strong forecast for Christmas cheer this year,” said Scott Shalley , president and CEO of the FRF. “Whether you’re searching for new seasonal decor or stuffing stockings, Florida’s retail stores offer the options, the deals and the expertise you need to find the perfect item t

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