On Sunday, Paramount boldly proclaimed that Regretting You — the second Colleen Hoover book adaptation to hit the big screen after It Ends With Us — was the victor of this year’s Halloween box office contest with $8.1 million from 3,245 cinemas in its sophomore outing.

Universal likewise estimated a first-place finish for Blumhouse’s Black Phone 2 with $8 million from 3,425 cinemas. Most rival studios also showed the horror sequel, now in its third weekend, coming in ahead of Regretting You .

Paramount has good reason to be bullish. The prior weekend, Regretting You did switch positions with Black Phone and come in No. 1 when Monday actuals tallied. This time, though, Paramount missed the mark. According to final numbers, Regretting You grossed $7.8 million, w

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