Westpac is promising to better support its regional bank brands after losing customers because of overpriced mortgage products for home owners.

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The percentage of Australian consumers who consider a Westpac bank as their main financial institution fell from 16.8 per cent a year ago to 15.4 per cent at the end of 2024/25, even as the lender grew its overall customer deposit level by seven per cent to $723 billion.

The loss of market share came from customers at Westpac's three regional brands - St George Bank, BankSA and Bank of Melbourne - switc

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