Generative artificial intelligence models capable of dreaming up ultra-realistic characters and virtual universes could make for cheaper, better video games in future, but the emerging technology has artists and developers on edge.

Already, "generative AI is used a lot more in commercial game development than people realise, but it's used in very small ways" such as dubbing, illustrations or coding help, said Mike Cook, a game designer and computer science lecturer at King's College London.

Such uses of AI are rarely noticeable for the player of the finished product, he added.

One study from the American startup Totally Human Media found that almost 20 percent of titles available this year via the Steam distribution platform disclosed the use of generative AI during development.

That w

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