S ince 2018, Russell Simmons has been living the life of a well-heeled holy man primarily in Bali, cultivating an aesthetic that falls somewhere between Eat, Pray, Love and alternative-medicine practitioner. Calling himself a yogi and professing wellness expertise — he has been promoting his 2015 vegan cookbook on Instagram — the Def Jam Recordings co-founder posted an exuberant selfie with a group of apparent religious pilgrims earlier this year, with the caption: “The goal is self discovery when one knows the self she/he makes life a moving prayer.… he should practice living in prayer ❤️ and one day in this lifetime or the next all suffering stops…” This introspection has also served as a business opportunity: Simmons is a founder and investor in the Gdas Bali Health and Wellness R

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