A revamped version of the esports league tied to the “ NBA 2K ” video game franchise launched Monday with a new focus on original, entertainment programming starring NBA players, content creators, and celebrities.

Led by NBA Take-Two Media (NBAT2), a joint venture between the NBA and “NBA 2K” publisher Take-Two Interactive Software, the new NBA 2K League is described as “an innovative entertainment property where competition meets culture, bringing everyone from fans to NBA players and creators together to play, compete, and build community—no matter their ‘NBA 2K’ skill level.”

Run by NBAT2 CEO Andrew Perlmutter, who has been working to reimagine the league since changes were first announced in July 2024, the new 2KL will feature “original content that showcases NBA players and creato

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