Avantra by Reliance Retail, the contemporary saree destination for the modern Indian woman, launches its latest festive campaign featuring acclaimed actor Rukmini Vasanth, weaving a narrative of personal space, identity, and self-expression amidst the celebratory rush of the festive season.

Festivities, while joyful, can often become overwhelming—especially for women. Yet, today’s women navigate these demands with grace, balancing tradition and modern responsibilities with ease. Based on this insight, the campaign acknowledges women’s role in making every moment special and delivers a relatable message.

At the heart of the campaign is a new television commercial (TVC) that encourages every woman to “own a moment” and “find your space” — even amidst the whirlwind of festivities. Set again

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