Young Kashmiris are filming, editing, and posting like never before. In cafés, college lawns, and on busy streets, phones are propped up against cups or car dashboards as a new kind of work unfolds. Influencing has now become a way of life.

This growing digital culture is reshaping ambition in a region long defined by discord. On Instagram, Facebook, and YouTube, Kashmiri youth are finding space to express themselves. Their videos blend style, humour, and social awareness. Many use their platforms to share stories of everyday life or showcase local crafts and landscapes.

These short clips feel like small acts of empowerment in a place where people have often felt unheard.

The numbers are striking. Meta’s 2024 data showed a 300 percent rise in creator accounts in Kashmir over two years.

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