How is Ferrari appealing to rich, young techies? Through a new crypto token, of course. Ferrari’s wealthiest fans will now be able to use the new digital asset to be able to bid on a Ferrari 499P, the car that won three straight Le Mans titles, Reuters reports .

The Italian fintech Conio will collaborate with the car maker to launch the ‘Token Ferrari 499P.’ Those who have the token will be a part of the Hyperclub, reserved for 100 of its most elite clients, who can trade with each other and bid on the racing model.

Ferrari did not immediately respond to a request for comment.

Ferrari, which is releasing its first ever fully-electric vehicle , is no stranger to the world of crypto. In 2023, it began accepting cryptocurrencies like Bitcoin and Ethereum as payment for its vehicles.

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