The NFL has released a 6-7 commercial, presumably to tap into the Gen Alpha meme.

The ad aired across FOX, CBS, and NBC during Sunday’s Week 9 coverage, which included a thriller between the Bears and Bengals in which Ben Johnson went viral. The league has clearly embraced the chaotic, youthful energy in an effort to remain culturally relevant.

Shown in the video below are some of the best highlights and celebrations from the current season, accompanied by a 6-7 voiceover heard throughout.

Check it out here:

The phrase is Gen Alpha slang and is thought to mean everything, as well as nothing.

It sprouted on TikTok in 2025 and has been used in Lamelo Ball highlight edits, given that the Charlotte Hornets star is 6’7” tall.

The phrase is often accompanied by a gesture that several NFL p

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