VANCOUVER — British Columbia Premier David Eby announced that the province will not proceed with its planned anti-tariff advertising campaign targeting the American public. Eby made this statement during a forestry summit with Dominic LeBlanc, the federal minister responsible for Canada-U.S. trade.

Eby explained that the decision to halt the campaign is part of a broader strategy to ensure that communications with U.S. officials are coordinated with the federal government. This approach aims to address the ongoing discussions regarding softwood lumber tariffs imposed by the United States.

The topic of the ad campaign arose during the summit, which focused on supporting the forest industry amid increasing American tariffs and fees. Eby emphasized the importance of an “integrated approach” in future communications with the U.S.

This shift in strategy follows recent tensions in trade relations. Last month, U.S. President Donald Trump attributed the cancellation of trade talks with Canada to an anti-tariff ad campaign launched by Ontario. In September, the Trump administration imposed anti-dumping and countervailing duties on Canadian lumber companies, with rates ranging from 26% to over 47%. Additionally, Trump threatened to impose another 10% tariff, citing concerns that Canada’s lumber industry poses a risk to U.S. national security.

Eby’s announcement marks a significant change in how British Columbia plans to address trade issues with the United States, focusing on collaboration with federal authorities rather than independent action.