From its upside-down signage to its “Box Girl” performance art and star-studded nights of debauchery, the Standard Hotel had one of the most outrageous reputations on the Sunset Strip.

Built on the bones of the Thunderbird Motel (born 1962), it was purchased by Andre Balazs and remodeled into a millennial party palace, beckoning to budget scenesters far and wide from 1999 until its closure in 2021.

Now hotelier Ian Schrager has arrived to resurrect the property, this time with a little polish and sophistication more representative of his personal brand. But price point accessibility, which was key to The Standard’s success, will remain, as the hotel touts a motto of “luxury for all.”

From its upside-down signage to its “Box Girl” performance art and star-studded nights of debauche

See Full Page