TAMPA, Fla. - As holiday shoppers make their lists and check them twice, the Florida Retail Federation (FRF) is urging Floridians to keep their money close to home.

‘Find it in Florida’

The backstory:

The organization’s latest initiative, "Find It in Florida," is designed to highlight the impact of shopping local — from strengthening communities to supporting small business owners across the state.

According to FRF, Florida businesses provide one out of every five jobs statewide and pay more than $69 billion in wages annually. Those wages, in turn, help Florida families buy holiday gifts, pay bills, and put food on the table.

The FRF hopes the "Find it in Florida" campaign will remind shoppers that every purchase made in-state helps fuel Florida’s economy and support local worke

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