College programs are seeking off-season revenue generation methods, particularly following the revenue-sharing scheme ruling. Earlier this year, Michigan hosted Zach Bryan’s concert at Michigan Stadium, which generated $1.7 million for the program. Clemson is looking to follow a similar path to cover their expenses after their recent $250K experiment turned successful.

Clemson Athletics posted an image of a football with Wallen’s signature logo (the Norris Bear) inside the Memorial Stadium on its X account. In the background, among the tiger’s paw print orange seats, there was an ‘MW’ logo. The helmet in the ball also had the same ‘MW’ logo, hinting at Morgan Wallen. Earlier, Michigan teased the same on their social media handle, and Morgan Wallen confirmed a two-night concert on July 24

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