Coca Cola has spoken out after facing backlash for using generative AI in its Christmas advertising this year.

Last year, the drinks brand – whose annual festive clips are considered by many to be a major part of the holiday season – was met with criticism when it unveiled a series of ad spots that were made using artificial intelligence.

Despite the controversy, Coca Cola has once again gone ahead with AI-generated video for its 2025 ads, which was created entirely with these tools.

Coca-Cola’s annual Christmas advert is AI-generated again this year.

The company says they used even fewer people to make it — “We need to keep moving forward and pushing the envelope… The genie is out of the bottle, and you’re not going to put it back in” pic.twitter.com/g1dogxS8Tq — DiscussingFi

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