For many, seeing the annual Coca-Cola Christmas advert, with the iconic big red trucks and "holidays are coming" chant, marks the real start of the festive season

For many, seeing the Coca-Cola Christmas advert on our screens marks the real start of the festive season. The big red trucks and " holidays are coming " chant gets many into the mood for mulled wine, present wrapping, and pulling crackers.

Last year the multi-billion-dollar global company found itself under fire for using Artificial Intelligence (AI) in its annual advert, with many saying removing the human element robbed the commercial of its magic.

But this year it has doubled down, again using AI to produce its festive advert, featuring a convoy of trucks travelling through a wintery landscape , which lights up a

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