How the NFL is aiming to broaden its appeal to women Updated 12 mins ago The NFL is partnering with media outlets like Betches and The Gist to attract young female fans. These partnerships focus on creating relatable content, such as social media videos about women’s products, which have gained significant attention. The league sees women as crucial to broadening its appeal. By giving these outlets access to major events like the Super Bowl and the draft, the NFL aims to engage its female fanbase through authentic storytelling. This strategy emphasizes personal stories about players, fostering deeper connections with fans.

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