MSNBC is ready to roll out its big-budget ad campaign, titled “We The People,” meant to drive awareness of its looming rebrand to MS NOW on Nov. 15 .

The channel on Tuesday will debut the first two commercials in the campaign, starring the channel’s biggest star, Rachel Maddow, and the late Dr. Maya Angelou. The spots are timed to election coverage.

Maddow’s 60-second spot begins with her reading the preamble to the U.S. Constitution, as videos of everyday Americans (and a few other MSNBC/ MS NOW hosts, including Lawrence O’Donnell, Joe Scarborough, Mika Brzezinski, Jen Psaki, Chris Hayes, Stephanie Ruhle, Ari Melber, Nicolle Wallace, Symone Sanders Townsend, Michael Steele, Alicia Menendez, and more) flash on the screen. It ends with Maddow declaring “We the People” as the new MS N

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