Gap has unveiled its new holiday campaign, “Give Your Gift,” with creative that builds on momentum from the 2024 season’s similarly named one.

“Give Your Gift” celebrates how sharing one’s unique gifts makes one stronger together. Through music, style and connection, the campaign brings people together around Gap ’s holiday collection, pairing storytelling with the brand’s essentials.

Anchored by a reimagined version of Miley Cyrus’ “The Climb,” the campaign features a film directed by Bethany Vargas and photographed by Bjorn Iooss, the creative duo behind Gap’s “Better in Denim” campaign. It features a vocal performance from 20-year-old London-based singer-songwriter Sienna Spiro. She is joined by a multigenerational choir, ages 8 to 72, and together they turn a nostalgic song into a

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