Audible says its Harry Potter launch will usher in a new era in audiobooks and has backed its adaptations to surpass the whopping 1.8 billion hours of listening notched by previous audio versions of J.K. Rowling’s much-loved books.

The company launched Harry Potter and the Sorcerer’s Stone , the first of the seven Harry Potter audiobooks that are coming, today (Nov. 4). Subsequent instalments in the series will launch at a rate of roughly one per month (full release details below). The Jim Dale and Stephen Fry-narrated audiobooks are held in high regard and Audible is at pains to underline its new version is intended to add to the canon, not replace it. Harry Potter: The Full Cast Audio Editions marry tech, talent and IP and have a full cast rather than having a single narrator. Fa

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