All the beauty and wellness retail expansions of 2025.

October

Women’s wellness company Arrae has entered Target with its bestselling supplements like Tone and Debloat. This news follows the brand’s recent partnership with Pamela Anderson for its new metabolic supplement for women 45-plus.

Functional mushroom company Alice Mushrooms has entered 811 Target doors and 355 Whole Foods doors. This company, expected to grow its wholesale retail sales by 250 percent this year, is also available at Erewhon, Sprouts and Urban Outfitters.

Cymbiotika, best known for its liposomal supplement packets, is now available at all Target stores. With this, the brand has also reached $200 million in sales over the past 12 months.

Viral creatine gummy company Create can now be found at Target. The c

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