When the makeup tides turned from 'Instagram face' to dewy 'Clean Girl' vibes a few years ago, I was convinced we wouldn't see matte foundations again until I was well into middle age. It was like a full factory reset. Suddenly, setting powder became optional; every single product launched featured the words "radiant," "luminous," or "glowy" in the title, and matte became synonymous with dry and flat, immediately dating your makeup routine back to 2015. But, in fall 2025, my inbox is suddenly filled again with a few words that bring me right back to that time. "Cloud," "velvet," "blurring"—it's all sounding a lot like a matte skin comeback, no?

According to experts, I'm right. "I think a soft, natural-skin finish will start to take over this in the coming months," predicts celebrity m

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