Kyle Larson has always worn multiple hats in racing, from NASCAR champ to dirt track innovator. Larson co-founded High Limit Racing in 2022, and since then, he’s done many things to uplift sprint car racing’s profile. The latest schedule drop for 2026 shows that drive-in action too, with 61 races across 13 new tracks to chase bigger crowds and bigger purses topping $5 million. It’s clear Larson sees untapped potential here. But as crossovers heat up across motorsports, one move by Larson stands out.

Roger Penske, who owns IndyCar, built an empire by linking his success in both NASCAR and IndyCar. This helped IndyCar attract more fans. These steps are a nod to how blending racing worlds can spark real growth. And with Larson’s latest announcement, that strategy takes a sharper turn, as Hig

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