If you've been in a grocery store or on social media recently, it's no secret — we’re in the midst of a protein craze.

We spoke with Good Housekeeping's Nutrition Director and registered dietitian Stefani Sassos about the trend and what protein products are actually worth buying.

So, why the buzz?

Three factors contribute to protein's popularity, said Sassos: the increase in use of GLP-1s and weight management; women in menopause and peri-menopause; and the influx of protein on social media.

Protein has always been part of a healthy diet. Protein helps build and repair muscle, balance hormones and balance blood sugar levels.

Recently, protein has popped up in unusual places — like popcorn, pasta, ice cream, candy and even Starbucks' new Protein Cold Foam coffee.

It may be tempting to

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