The Brief

Macaulay Culkin reprised his iconic "Home Alone" role in a new Home Instead ad, reuniting with Old Man Marley’s granddaughter in a heartwarming, nostalgia-filled holiday spot.

The ad highlights conversations about aging and home care, showing Kevin protecting his mother while learning the importance of seeking help for loved ones.

The campaign follows Culkin’s 2023 Home Alone-themed Google ad.

Kevin McCallister is "home" again for the holidays, reuniting with Old Man Marley’s granddaughter in a nostalgia-packed "Home Alone"-themed ad.

"Home Alone" star Macaulay Culkin reprised his role as McCallister as part of a Home Instead campaign.

Big picture view:

In the ad, McCallister is preparing to defend his home and protect his aging mother from everyday dangers. While sett

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