It's the Relationship That Matters Most in Therapy

Key points

Research on what actually helps in therapy is often overshadowed by marketing and branding.

The therapist sages and data-driven hype boom have reshaped what healing means.

Strong relationships, not brands, drive therapeutic success.

When therapy starts to focus more on buzzwords and branding, we can forget what actually helps people heal. Research shows that strong relationships are what make therapy effective; however, marketing often obscures this fact. This can have significant effects. Marketing for therapy has become its own industry and sometimes offers different ideas about what helps people. On therapist websites or social media , you might see phrases like "evidence-based," " trauma -informed," or " attachment repair." Each group of therapists highlights i