• Erin Coupe is a coach, speaker, and author who redefines productivity through intention and rituals. • The following is an excerpt from "I Can Fit That In: How Rituals (Not Routines) Transform Your Life." • Out November 5th, this playbook helps driven professionals learn how to manage what truly matters.

It was a Friday night in August 2017. I had just poured a glass of cabernet, sank into the couch next to my husband Craig, and without warning, the words tumbled out of me:

"Why do we do this to ourselves? What's the meaning of any of it?"

I didn't realize it then, but that moment would mark the beginning of everything changing — from the inside out.

It looked like I had it all

Up to that point, my life had been a masterclass in keeping everything together. I held an executive p

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