Dubai -based fashion designer Faiza Bouguessa poured all her affection for the city’s Jumeirah neighborhood into a new collaboration with the luxury hotel group bearing the same name.

It marks a first step into fashion for the Jumeirah hotel group, also foreshadowing further forays into retail, and the Bouguessa label’s first project in hospitality, though incidentally, its founder was a flight attendant on Emirates earlier in her career.

“Fashion is about lifestyle. It’s not only about product,” Bouguessa said in an interview, revealing the project exclusively to WWD. “You always connect what you purchase or what you wear to where you’re going.”

The items she designed, including a T-shirt, cap and jersey jumper, were inspired by her nostalgia for the storied residential neighborho

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