The competition between tech giants over the next frontier of online shopping has reached a boiling point. Amazon and Perplexity AI are now locked in a heated dispute over how artificial intelligence should interact with e-commerce platforms.

On Tuesday, Amazon publicly stated that it has “repeatedly requested” Perplexity to stop letting its AI browser, Comet, make purchases on behalf of customers. The e-commerce giant argues that this feature violates its platform policies and could compromise the quality of the customer experience.

Perplexity, however, fired back by accusing Amazon of “bullying” and trying to suppress innovation. The startup insists that its Comet AI browser — which can browse, compare, and even complete purchases from multiple websites including Amazon — empowers cons

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