Elon Musk has spent much of the past few months inside xAI, pushing its Grok models, launching animated chatbots and planning massive data centres, even as Tesla grapples with falling vehicle sales and a slower EV market. Tesla’s board is now asking investors to approve a giant new pay package that could lift Musk’s ownership toward a quarter of the company over the next decade—if he hits sweeping goals in market value, robotics and autonomy. The pitch: securing his focus on Tesla as it becomes an AI-and-robots company, not just an automaker, the Wall Street Journal reported.

Why Musk is camped at xAI

After leaving a short-lived government role earlier this year, Musk re-immersed himself in xAI. He scrapped broad all-hands meetings in favour of late-night one-on-ones, shepherded Grok 4 t

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