Dhanush’s self-directed film Idli Kottu performed moderately well in Tamil but turned out to be a disaster in Telugu. The makers expected that its emotional storytelling would connect with Telugu audiences, but that prediction went wrong. Some believe that the movie could have performed better if it hadn’t clashed with Dude, its main competition at the box office.

Recently, the film completed its four week theatrical run and premiered on Netflix. Within a week of its OTT release, Idli Kottu crossed five million views, while OG, which was released on the same platform, took eleven days to reach that mark.

The surprising part is that a simple village based film without much action or commercial elements has received such a huge response online. Many viewers who missed it in theatres chose

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