The piece in question is a “Crochet Safety Pin Brooch” from Prada, listed at approximately US $775 (about ₹68,758) according to reports. The design consists of what appears to be a conventional safety pin, wrapped with a colourful crochet cord and finished with the Prada triangle-logo charm hanging from one end.

Social-media backlash

The pricing immediately provoked widespread online mockery. One commenter noted “SEVEN. HUNDRED. SEVENTY-FIVE. DOLLARS. For a safety pin wrapped in what looks like the craft yarn from summer camp in 1999.” Another joked “My grandma could do it better,” while others questioned whether luxury fashion had lost all grounding in utility.

What luxury pricing signals

In one sense, what Prada offers is not simply the object but the brand story, prestige and owners

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