Bandhan Mutual Fund, in partnership with Grey India, has unveiled its latest investor awareness campaign, Copy Paste , through a playful new film. Targeted at young professionals who often feel confused or overwhelmed about investing, the campaign delivers a simple message: investing in Index Funds can be as easy as copy-pasting.

Index funds essentially track a particular Index market, offering diversification, simplicity, and low costs, while eliminating much of the uncertainty typically associated with investing.

The film highlights how investing can be effortless, through the story of a 28-year-old who overcomes indecision with one simple mantra: Copy Paste.

Vishal Kapoor, CEO, Bandhan AMC said, “Investing often stalls due to indecision, not a lack of funds. Investors need a confi

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