SilkFred, which connects independent brands and designers with consumers, has collapsed into administration, with the company telling customers they are "heartbroken" by the move View 3 Images The retailer sold many brands online (stock) (Image: Getty)

A beloved online fashion platform has collapsed into administration, leaving bosses "heartbroken" as they break the devastating news to loyal customers. ‌

SilkFred, the London -based marketplace that championed independent brands and designers, began the administration proceedings at the close of October. ‌

The womenswear specialist, which partnered with trendy labels such as Apricot, Goddiva, Pretty Lavish, and Lily and Lionel, filed paperwork signalling its intention to appoint administrators on October 24, before

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