Protesters bearing "Shame on Shein" placards gathered outside the firm's first permanent store. Photo: AP PHOTO

French authorities have started proceedings to suspend online fast-fashion retailer Shein until it complies with French laws, the finance ministry says, marring the opening of Shein's first shop in Paris department store BHV.

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The discovery of child-like sex dolls on Shein's website on Saturday fuelled an outcry.

Shein said it had sanctioned the sellers and implemented a full ban on sex dolls.

"On the Prime Minister's instructions, the government is initiating proceedings

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