The Indian Garage Co., a brand from the house of TMRW, announces its bold new campaign #FreeStyleIt, featuring cricketer Surya Kumar Yadav (SKY). Created by DDB Mudra, the campaign marks a defining moment for the brand and positions it as more than just another fashion label. It champions versatility, self-expression, and premium design at the right price.

Anyone who has watched SKY play knows how innovative, unconventional, and instinctive his cricketing style is. In the same spirit, #FreeStyleIt is an expression of The Indian Garage Co.’s identity: bold, authentic, and unapologetically free.

The campaign celebrates a mindset where fashion becomes a medium of self-expression, rather than conforming to a pre-set notion. It mirrors the brand’s core philosophy of breaking boundaries and re

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