In October 2025, Dictionary.com announced its Word of the Year, not a traditional “word” as we once understood it, but a two-digit set of numerals: (pronounced “six-seven”). At first glance, it might seem absurd. Why would a slang term made up of numbers earn such distinction? But that apparent absurdity is exactly the point. In choosing 67, the lexicographers at Dictionary.com signalled how language continues to morph under the influence of digital culture, generational shifts and the speed of online life.

According to Dictionary.com, the spike in interest was unmistakable. From the early summer of 2025, searches for “67” surged more than sixfold. Among two-digit numbers, it stood out like a lone signal amid static. The term emerged in multiple contexts, TikTok videos, meme threads, even

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