The Motion Picture Association has sent a cease-and-desist letter to Meta, objecting to the social media platform’s use of filters inspired by the PG-13 movie rating system for content moderation on Instagram for users under 18.

The trade group said Meta’s claim that its filters align with the PG-13 rating is “literally false and highly misleading,” because the Facebook parent’s automated systems do not follow the curated, consensus-based process used for the film rating system.

Last month, Meta said its Instagram platform will limit what users under 18 can see on the platform using filters inspired by the PG-13 movie rating system.

The letter to Jennifer Newstead, Meta’s chief legal officer, on October 28 asked Meta to immediately disassociate Teen Accounts and AI tools from the rating

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