India’s jewellery market has continued to sparkle despite soaring gold prices, with strong festive demand translating into robust sales for organised players like Indriya, the Aditya Birla Group’s jewellery arm.

Speaking to CNBC-TV18, Sandeep Kohli, CEO of Indriya, said the company has accelerated its growth momentum and is now present in 20 cities with 36 stores. “It’s been quite a roller-coaster and a fast-paced journey, and we are very encouraged by the kind of response we are getting from consumers,” Kohli said, adding that the company is “ahead of its business plan” and looking to expand further.

The 2025 Diwali season saw India’s retail sector record a historic surge in business, with gold and silver purchases remaining robust, according to the Confederation of All India Traders. K

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