Amazon built a portal to Kraft Mac & Cheese, Goldfish crackers, and Nestlé Drumsticks inside one of its Whole Foods stores — and it plans to do the same at others. In a blog post on Wednesday, Amazon details a Whole Foods concept store in Plymouth Meeting, Pennsylvania, where shoppers can order grocery items from Amazon using QR codes scattered throughout the supermarket.
The Pennsylvania concept store has a built-in “microfulfillment center” packed with products that you wouldn’t normally find inside Whole Foods. When a customer places an order from Amazon Fresh, autonomous “ShopBot” robots developed by a company called Fulfil will begin to retrieve the products. Customers will then receive a text notification when their order is ready for pickup at the Amazon pickup and returns counter

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