On an earnings call on Tuesday, Pinterest CEO Bill Ready highlighted the promise of open source AI models in helping the company keep its costs down as it expands the use cases for visual AI.

The image pinboarding site, which often serves as consumers’ first step in their shopping journey, leverages AI technology to power a variety of features, including its personalized recommendations, a multimodal search experience that combines text and images, ad targeting, and, most recently, product discovery with the launch of its AI-powered Pinterest Assistant.

However, investors wanted to know what Pinterest’s opportunity in agentic commerce — AI systems that can act autonomously on behalf of users — was given the rapidly changing AI landscape, and how that could impact its bottom line and grow

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